A discussion with WPP’s David Barker

David has worked with Sir Martin Sorrell at WPP for over thirty years, and has helped build the company into the world's largest marketing communications group.With over 200,000 employees in 3,000 offices across 112 countries, effectively managing the WPP Group is enormously complex. David discussed his approach to this challenge and how he uses analytics and data driven insight to promote value and growth within the organisation.Part of the Tomorrow's CFO seminar series, this session gave audience members the chance to ask David questions, and hear his views on a range of business topics.Tomorrow's CFO is run in partnership with CIMA, the Chartered Institute of Management Accountants. Events are CPD accredited.If you missed it, view it here: