David Craig, CEO at Refinitiv

London | Interview | 2019

Forward-looking not rear-view mirror – financial analytics is helping Refinitiv better predict sales and improve sales performance. David Craig, CEO of Refinitiv, a client and partner of Metapraxis, shares his view on how finance teams need to go further than just understanding the data – they need to understand what the data is telling them about the underlying drivers of the business performance and arm the management team with the insights to help the team drive the business forward.

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